AW15 Preview: Sam Smith x Balenciaga

17 July 2015 by

BALENCIAGA and fresh faced crooner, Sam Smith, have announced a creative collaboration for the brand’s Fall-Winter 2015 Campaign.

Smith makes his debut as the face of a major men’s campaign, in a series of black-and-white photographs and video shot by Josh Olins.

Alexander Wang, Creative Director at the brand, commented on the collaboration, “Beyond his tremendous talent, Sam Smith conveys a quiet elegance and a subtle sensuality that are perfect for BALENCIAGA. He represents both sensitivity and power – the dualities of the Balenciaga man.”

Smith added, “I am absolutely honoured to have been chosen to be the face of Balenciaga. I have been a devoted fan of the brand for a while now. I love how intimate it feels, and how involved Alexander has been and is with the brand. I never in my wildest dreams thought I’d be wearing these clothes let alone modelling them. So this is a dream come true, and I hope the beginning of a lovely long relationship with Alexander and the House.”

Shot at Centrestage Studios in London, the debut images from the BALENCIAGA Men’s FW15 campaign break in international publications in the beginning of August 2015.

In the meantime, you can check out all the imagery HERE and via #balxsamsmith.

Photographer/Videographer Josh Olins
Art Direction Christopher Simmonds
Stylist Robbie Spencer
Hair Matt Mulhall
Grooming Pep Gay
Music Andy Stott

@BALENCIAGA
@samsmithworld

Words: Emily Jukes

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