Christmas jumpers used to have a pretty bad reputation. They were the gift you dreaded. You’d tear your way through an abundance of Santa-printed wrapping paper to find yourself lumbered with yet another distasteful knit, and every year you’d put on your bravest ‘this is the best present ever- I must wear it now’ face, pull it over your head instantaneously and give a big thumbs up and obligatory grin.
But the novelty pullover has come a long way since the days of Mark Darcy‘s shame in Bridget Jones’s Diary, and over the years they’ve become a must-have piece for your festive wardrobe. Every Christmas without fail, our favourite high-street brands are awash with different varieties, and we can’t get enough of them. From distinctive fairisle patterns and embellishments, to amusing slogan sweatshirts and gaudy woollen hues- the louder and more kitsch the better.
Whether you want to go all out this year or wear something a little more understated, we’ve got you covered. Check out our selection of festive knits available right now. There’s enough here to keep you cosy and looking cool throughout the whole season.
What’s more, you can now opt for something a little more bespoke, just head down to Carnaby Street in London where you can custom print your own jumper at We Built This City & RUDE’s pop-up shop. More details HERE.
Words: Rachael Morey