London saw Fashion Week take over yesterday, with venues across Soho showcasing collections by some of the best up and coming designers, such as one Edeline Lee.
Set against a chequerboard and shredded paper backdrop, models presented the AW16 collection at the On|Off exhibition at the Vinyl Factory, with whimsical designs and prints taking centre stage. One showstopper piece was an oversized monochrome trench, the material giving the look a pajama-chic vibe. The predominately light colour of the coat and a lot of the collection gave a nod towards a move away from winter darks this season, which seemed sinuous with many of the collections previewed on Friday.
As the presentation continued we saw an intricate three dimensional embroidered print, set on the background of a baby pink maxi dress with a scooped neckline (as well as on a two piece set). The flowers exemplified the attention to detail paid in designing the piece, the style staying true to Autumn/Winter traditional fashion with the colour palette reverting away from it, making the look truly individual.
Another highlight of the collection was a set that did give a nod to a darker look. This was a skirt and trouser set in a sheen and shiny green paired with a checked blouse with a bow detailing at the neck. This was able to tie together the whimsical theme whilst adding a darker touch to the collection, which worked perfectly.
The show itself was one of the best organized of the day, as salads and sweets by Pronto were handed out to guests, along with bags packed with goodies. The set design was reminiscent of Narnia, as Edeline Lee brought the icy spectacle to London, allowing guests to get up close to the collection to really see the features of the designs. Lee is definitely one to watch as her continued success brings her back to LFW proved by the huge audience waiting to admire her latest collection.
Words: Julia Cohen
Photos: Theresa Marx