Check out the uber cool fashion film from On|Off.
As part of its relaunch, On|Off has produced a two minute fashion film featuring talents of some of the hottest emerging international designers and image-makers.
Technology is a key element, with a compact handheld projector being used to achieve mobile projections on a live model.
On|Off have long been technological leaders at London Fashion Week and achieved many ‘technological firsts’, from creating the first art installation made from iPods, to having a virtual fashion week in the virtual world, Second Life, and the first to live stream all shows during London Fashion Week.
“On|Off will bring a truly creative and avant-garde expression that is being missed with the ever-increasing constraint of commercial adaptation posed on the fashion week designers’ collections. This is largely due to the demands of online sales and the need to be fit for purpose and easily packaged for sales.” says Lee Lapthorne, Founder of On|Off and Doll.
On|Off plans to return fully as an annual event in September 2015, offering a platform for emerging and new talent across the creative industries during London Fashion Week.
Words: Bella Roxx