The Tweed Run 2016: Let’s Get Sartorial

Tweed Run 2014, London. www.callotype.com matt@callotype.com

The Tweed Run, world renowned for being the most sartorially impeccable event ever to take place on two wheels, returns to the streets of London on May 14th.

This one of a kind spectacular bicycle ride through London’s historic streets, serves a prerequisite that Ladies and Gentlemen wear their best tweed 1920s and 30s cycling attire. Hailed as ‘the metropolitan bicycle ride that brought sartorial elegance back to the bicycle’, The Tweed Run has gained international success, with The Times’ legendary street style photographer, Bill Cunningham, quoted as saying the event was “re-inventing the catwalk” when it visited New York.

Sharply dressed individuals in plus-fours, Harris Tweed jackets and bow ties will saunter on two wheels alongside stylishly shod cyclists sporting Merino wool team jerseys, silk cravats and flat caps. From penny farthings to customized vintage two-wheelers and contemporary pedal-powered contraptions, the event encompasses a diverse range of participants, with stylishness being the common trait for all. Prizes are on offer throughout the day to the most perfectly dressed, best moustaches and those with the finest vintage and best decorated bicycles.

The Tweed Run London 2014 - Photo by Matt Shaw

The Tweed Run, London 2014 | Photo by Matt Shaw

This year’s scenic 12-mile route will begin in Clerkenwell, with breaks at some of the city’s finest landmarks and hidden gems. Participants can expect a leisurely day cycling with intermittent breaks for a spot of tea and a bite to eat, finishing up with some bubbly to celebrate.

Tickets to the Tweed Run are £25, which includes a £5 donation to The London Cycling Campaign. Participants can choose to start their morning at the Tweed Run Brunch, hosted at Bourne & Hollingsworth Buildings, for an extra £25. Guests can also reserve a carefully put together Gourmet Hamper for the Picnic Break. Each hamper serves two, costs £30 and contains some British picnic classics such as scotch eggs, smoked salmon and a cheese platter.

The day of cycling will come to an end in one of London’s many beautiful green spaces with some exciting announcements and a chance to whet whistles and celebrate the day with some well-deserved champagne and iced G&T’s.

See the website for more details.

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Photos: Matt Shaw