Tom Cridland is a sustainable fashion brand, “well known all over the world for trousers, sweatshirts, t-shirts, jackets and shirts so beautifully made that they are backed with a 30 Year Guarantee. Debs and I started it with a government loan fresh out of University.
“We make our clothing in Serra da Estrela, Portugal and Parma, Italy, locations chosen because I’m half Portuguese and Debs is half Italian. We often visit our manufactures and take great pleasure in doing so, especially as it means we get to spend time in these wonderful countries that our mothers are from.
“Tom Cridland’s sustainable ethos is the antidote to fast fashion that has become so prevalent. The 30 Year Collection is meticulously handcrafted out of Italian cotton, wool and cashmere but will also save you money in cost per wear. The bonus is that you’ll be helping protect our planet’s natural resources by choosing truly durable clothing.
“The fashion industry is the world’s second most polluting. 25% of the world’s chemicals are used for textile production and 10% of the world’s carbon emissions result from the apparel industry. As a result more toxic chemicals are released into our air, water and soil, and greenhouse gases are created that deplete our water and fossil fuel energy resources. As consumers, we need to buy less and buy better, and to stop subscribing to the ‘fast fashion’ mentality that has become so prevalent.
“Half Century Jeans are deeply personal. Unlike mass produced jeans that come with faux fading or holes, they are built to last your whole life and to look better with every day of further use. Half Century Jeans are uniquely yours and were designed to demonstrate that no fabric looks better with age than denim.”
“Half Century Jeans are as comfortable as your favourite pair of jeans, but built from a special hybrid of materials including Japanese selvedge denim, sourced from Okayama, and ultra durable Spectra fibres, which are 15x stronger than cable steel.
“Crafted by our technologically groundbreaking production team in Portugal, these are the most indestructible jeans you’ll have ever worn. We are so confident of this that, for the next 50 years, they will be backed with a guarantee of free repair or replacement should anything happen to them.
“It’s been a huge honour to have the opportunity to make clothing for Leonardo DiCaprio, Ben Stiller, Rod Stewart, Hugh Grant, Danny McBride, Frankie Valli, Stephen Merchant, Jeremy Piven, Nigel Olsson, Brandon Flowers, Robbie Williams, Daniel Craig, Clint Eastwood and Kendrick Lamar.”
“The highlight of the journey has been being able to start our band, The Tomicks, as a result of our success in the fashion industry. We’re huge music fans, so to suddenly be working with the likes of Kenji Suzuki of Simply Red and Earl Slick of David Bowie, making records at The Village and Abbey Road, and getting BBC radio play is an absolute dream come true!
“Music has played a big part in our sustainable fashion brand’s development too, particularly, of course, The Real Music Collection, which features Paul McCartney, Mick Jagger, Sting, Timothy B Schmit, James Hetfield, Robert Plant, Brian May, Eric Clapton, Carole King, Roger Daltrey, Smokey Robinson, Frankie Valli, Stevie Nicks, Mick Hucknall, Hal Blaine, Nigel Olsson, Ringo Starr and Phil Collins on our graphics.
“We love Alessandro Michele’s work at Gucci, it’s totally unique,” declares Cridland, on those they admire in the industry, “colourful, rock n’ roll, flamboyant and just generally joyous.”
Visit tomcridland.com to grab yourself a pair of the Half Century Jeans.