Tommy Hilfiger recently launched their new Tommy World collection as well as their collaboration with model and fashion mogul, Gigi Hadid. We got a sneak peak of this collection during Copenhagen Fashion Week at the Tommy Hilfiger breakfast event, which set tongues wagging about the upcoming release amongst green super smoothies and hot chocolate fondue.
The event saw Copenhagen’s elite gather together to sample kitsch concoctions of fruit and veg for breakfast whilst sipping on a coffee and admiring Tommy’s signature red and blue colour waves and walls of denim. The star of the show, however, had to be the very secretive Tommy X Gigi collection which featured some of our favourite products of the week. The cool ‘it girl’ style was translated in the pieces, from emblazoned jackets to patent pants. Our favourite pieces were the hippie inspired pieces that cropped up – sure to be a hallmark style of the summer with other brands such as Wrangler collaborating with Woodstock artist Peter Max.
The event also featured projections of the kid’s collections on the wall, reminiscent of the more mature pieces with a fun twist, proving Tommy is making a name for itself as a brand for everyone – with its more current styles contrasting against classic sweaters and blazers. Be sure to check out the new collection, as we know you’ll be impressed with the turn Tommy has taken.
Words: Julia Cohen