For one night only, in its first of a series of #STAYLOUD films, Skullcandy revived the spirit of the legendary Hammersmith Palais.

Shot by acclaimed film directors Mathy & Fran, the film introduces the renowned venue – which closed it doors in 2007 at the grand old age of 88 – through stories told by some of the people that were part of its history.

The venue, now a PureGym, featured a live performance by Peace, who were given the opportunity to honour the legacy laid down by acts such as The BeatlesThe Clash, The Rolling Stones, David Bowie, The Who and The Sex Pistols.

UK band, Peace, released their second album, Happy People, earlier this year.

Skullcandy’s European #STAYLOUD series will see the brand celebrate the memory of once great music venues in London, Paris and Berlin, taking over the existing spaces to hold one-off events.

As more and more venues face the endangered list in the name of progress, the #STAYLOUD series recaptures the magic which was abundant in venues like the Hammersmith Palais.

“Celebrating the importance of these great venues and making them #stayloud with some of today’s best music artists is something we are proud to have conceived and see come to life. The history of live music is as important as the present and by merging the two, we hope these films will inform and excite those too young to have experienced these venues as well as those old enough to remember.” commented Thierry Peuchot, Skullcandy European Marketing Director.

The next #STAYLOUD event and film will feature France’s Skip the Use, playing at Le Rose Bonbon, a former Parisian punk rock venue that is now a popular restaurant.

Stay tuned.


Words: Emily Jukes