Alicia Madison’s newest creation is something that blurs lines between Pop and EDM, teamed with romantic lyricism. Penned alongside New York City based Pop and Dance artist, producer and songwriter INViDA, the pair have had notable success on streaming platforms.

“This is one of those moments where I wrote about still loving someone who I knew I could never be with again,” says Madison. “It sounds clichè, but I’ve had more relationships with people who I knew I could never be with long-term, but appreciated the good times we had. This person had a special place in my heart because we shared the love for music. The memories of being young and writing songs together in the middle of the night is something I’ll never forget.”

“This is one of those moments where I wrote about still loving someone who I knew I could never be with again.”

This newest release goes live on Valentines Day, the perfect setting for a track with feel good vibes and intimate narrative. Madison’s vocal is soothing and emotive, and sits above driving rhythms that build to a pulsing singable chorus. Moody, intricate and at times riotous, the track seamlessly shifts between mellow and epic.

Alicia Madison’s ‘In and Out’ was supported on Spotify’s Friday Cratediggers playlist, adding to her success with single ‘Insanity’ which has now surpassed 10 million streams, as well as being rotated on SiriusXM and breaking the Top 15 on Billboard’s dance airplay charts.

INViDA (aka David Schoenwetter) and his single ‘Chameleon’ can be found on Spotify’s Young and Free curated playlist. Having engineered under David Fridmann (MGMT, The Flaming Lips and Weezer) INViDA has gone on to write hits of EDM heavyweights Tom Swoon, Swanky Tunes and Robert Falcon.

‘Back To You’ is out now.

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