This coming week, to celebrate #BeanieSeason, California’s NEFF Headwear will be bringing their global BIG beanie giveaway to the streets of London.

For two days only, NEFF will be at the site of four iconic locations in a bid to get as many NEFF beanie selfies in front of famous landmarks as possible. What’s more, as it’s the season of giving, every person who posts will also bag ANOTHER beanie for a buddy – win/win!

NEFF Headwear kicked off their global #BeanieSeason campaign in Los Angeles this September, aiming to showcase the beanie as the perfect accessory for any type of adventure, whether a camping trip, a concert, a sporting event or a BBQ.

Over the course of the campaign, the brand will share the fun adventures of its ambassadors and their beanies to inspire consumers to share their own. “We live for Beanie Season,” said Shaun Neff, CEO and founder of NEFF. “And as creators of the first lifestyle beanie, this is a perfect campaign to commend our entire collection. The beanie is our most celebrated accessory and one that has created many milestones for us as a brand. It’s a key part of NEFF’s story and is a product that transpires across the entire international NEFF community, from sport, to fashion, to music. We’re excited to pay homage to the perfect accessory!”

Fancy a free NEFF beanie for you and a friend?

Go meet the NEFF team at one of four central London locations (exact locations revealed on Snapchat – neffsnaps).

Take a selfie to capture your beanie adventure (looking straight into the camera, crop below nose, showing your background).

Post to Facebook, Twitter and/or Instagram, using the social media handles @NeffHeadwear and #BeanieSeason.

London Dates…

Monday 14th December
10am – 12pm – Buckingham Palace
1pm – 3pm – Trafalgar Square

Tuesday 15th December
10am – 12pm – Big Ben
1pm – 3pm – London Eye

Check out NEFF’s full beanie collection on their website.