Copenhagen Fashion Week‘s New Talent Scene turned its focus on sustainable fashion brands for AW18, selecting three rising designers to showcase their lines to the press, potential buyers and public. The Danish Fashion Week, freshly partnered with online luxury department store, Bootz, brought innovative changes to the event this season, including the digital launch of CFW Daily, with the latest interviews and show reviews now available online.
Sur Le Chemin was named the winner of this season’s CFW New Talent Scene, judged by Bootz, and will receive coaching from Kasper Staalso, Strategy and Brand Director at the Nordic fashion retailer. Sur Le Chemin brands itself on rejecting fast fashion entirely, stating that this is a collection built slowly, piece by piece, for humans who long to live, move and consume consciously. AW18 items include classic shirts, knits and chinos with echoes of the distinct Scandinavian minimalism blended with a current thoughtfulness of long lasting, quality garments, without damaging the planet.
By Signe challenges notorious ethical and sustainable methods practiced in the making of clothing. All of Signe’s clothes are created and manufactured in Copenhagen which enables them to maintain an ethical work environment for employees. Materials are organic and Global Textile Standard certified fabrics, which they avoid bleaching – instead using oxybleach, a nontoxic method, when needed. The brand also uses Bamboo fibre- a breathable, soft, durable material. For AW18, Signe Rodbro incorporated personal experiences with digital words of modern tragedy in romance, using the moon as the centrepiece to reflect the melancholy beauty of darkness. Entirely black ensembles, including exposing sheer dresses and asymmetrical shoulder cuts. Pastel and more colourful items were paired with darker or muted colours, merging the inspirations for the collection together.
Third nominee, Forêt, was founded by two childhood friends who presented the Fish & Folk line. The brand ethos is to inspire communities to slow down, go offline and explore our planet. Inspired by the French word for forest (forêt) the clothing reflects this through the durable, conveniently comfortable outdoor fashion wear. Forêt’s AW18 collection hones in on Nordic nature, taking inspiration from the unique tones of woods, lakes and fish. Although a contemporary casual, Forêt proves its credibility as outdoor wear through its use of fleece (even fleeced socks), practical layering with a multitude of jackets suitable for its northern climate.
CFW announced Volvo as their official car sponsor for AW18, a company that strive for a more environmentally aware society, as well as ethically conscious beauty brand, The Body Shop, and Paul Mitchell Denmark, who were the first professional beauty company to stand up against animal testing.
Words: Mayzie Hopkins
Photos: Copenhagen Fashion Week