If your taste says Prada but your wallet says Primark then we have fabulous news for you- Balmain will be H&M‘s next guest collaboration.

Rousteing was flanked by Jourdan Dunn and Kendall Jenner (members of the #BalmainArmy) to announce the collab, exclusively revealing the first pieces of the collection.

“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,” says Olivier Rousteing.

The #HMBalmaination collection will be available from 5th November 2015 and include menswear, womenswear and accessories.


Words: Bella Rox